Month: December 2013

 

Driving Marketing Strategy

We are absolutely market focused in helping our clients with their growth strategy. Although we do work on refining operational and finance strategy as part of client engagements, we find that marketing is the core driver for achieving a client’s business potential.

Below, we share a few of the frameworks we use to help build out practical marketing strategy and associated plans. We hope you find these useful – please tell us if you do, or if you have any suggestions to refine the models further; we welcome feedback!

 

Driving Marketing Strategy 1

Driving Marketing Strategy 2

Driving Marketing Strategy 3

Brand